‘...She (Oprah) may be a billionaire who can have anything she wants, but Oprah Winfrey has one problem in common with her millions of TV viewers-finding the perfect pair of denims. "One type of jeans does not fit all," the chat show queen told OK! while checking out the mytruefit.com booth at the Presenters Gift Lounge backstage at the Emmy Awards. "Women will always pay good money for good jeans." Oprah's BFF Gayle King chimed in that they should make it the topic for an upcoming show. "You're so right!" Oprah replied. " It would be perfect."  Read More

"..Oprah was overheard saying that her favorite thing (and we know how she loves her favorite things!) was MyTrueFit.com, a Web site that matches customers with jeans that fit them perfectly." Read More

 "...Ms. O was also really digging the MyTrueFit.com booth, where she was shown how she could find the perfect jean for herself. In short, enter your measurements, body type, style preferences and TrueJeans will sift through its database of designer jeans and bingo, your perfect jean is found. No, Winfrey did not reveal her measurements. She can do that in the privacy of one of her many homes." Read More