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11.12.2009

Introducing My True Fit


NOVEMBER 2009 PRESS RELEASE

 

My True Fit (formerly True Jeans)

 

November 1, 2009, True Jeans (TrueJeans.com) officially changed its name to My True FitSM (mytruefit.com).  My True FitSM will continue as the fit-focused e-tail site that’s all about making shopping online easy for consumers, regardless of one’s shape or size.   True Apparel Company has changed its corporate name to True Fit Corporation to better emphasize its True FitSM technology which is the engine behind My True Fit’sSM personalized shopping experience that literally shows user’s which jeans and apparel items best fit each person’s unique body.  Although mostly known for its ability to help shoppers find designer jeans that fit, the company’s new name My True Fit SM broadens its value proposition beyond just jeans while staying true to what it’s always been about, helping you “Find Your True FitSM ”. 

True Fit Corporation’s CEO, Bill Adler, says “the industry has desperately been in need of a solution for buying clothing online easily, and True Fit SM has cracked the code.  MyTrueFit.com has been the test-kitchen for a powerful technology that is changing the apparel industry and improving consumers’ ability to purchase clothing successfully over the internet.  The company’s new names better tells this story”.   

 




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11.12.2009

Introducing My True Fit
NOVEMBER 2009 PRESS RELEASE

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8.17.2009

Nylon Magazine
features My True Fit and our True Life Blog!

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8.10.2009

People Style Watch
features My True Fit as a Must Click Web Site!

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7.31.2009

USA Today
features My True Fit!

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