Introducing My True Fit

November 1, 2009, True Jeans (TrueJeans.com) officially changed its name to My True Fit^SM (mytruefit.com).  My True Fit^SM will continue as the fit-focused e-tail site that’s all about making shopping online easy for consumers, regardless of one’s shape or size.   True Apparel Company has changed its corporate name to True Fit Corporation to better emphasize its True Fit^SM technology which is the engine behind My True Fit’s^SM personalized shopping experience that literally shows user’s which jeans and apparel items best fit each person’s unique body.  Although mostly known for its ability to help shoppers find designer jeans that fit, the company’s new name My True Fit ^SM broadens its value proposition beyond just jeans while staying true to what it’s always been about, helping you “Find Your True Fit^SM ”. 

True Fit Corporation’s CEO, Bill Adler, says “the industry has desperately been in need of a solution for buying clothing online easily, and True Fit ^SM has cracked the code.  MyTrueFit.com has been the test-kitchen for a powerful technology that is changing the apparel industry and improving consumers’ ability to purchase clothing successfully over the internet.  The company’s new names better tells this story”.