Scratch and Sniff Denim - What Will They Think of Next???

You can always count on Women’s Wear Daily to provide you with breaking news in the fashion world. The latest news in the denim world is reminiscent of childhood. On August 30, 2007, WWD.com introduced me to a Spanish denim retailer, Cimarron, who has introduced scratch and sniff jeans for their fall line. The idea arose during a late night design session when a member of the design team accidentally spilled a green tea onto their trousers.

The latest fall collection features colored denim with a matching scent. The yellow jeans have a lemon scent, the orange jeans are scented with mandarin tones, green denim is minty fresh and pink smells of fresh berries. According to Cimarron’s designer, Tiziano Folgia, the scent is only released when the denim is rubbed and the scent should last up to 20 washes.

This is an interesting concept but I am not sure if I am ready to walk around in denim smelling like mint or lemon. What do you think? Would you be interested in owning a pair of these new scratch and sniff jeans?

Posted by Kristen D. on September 11, 2007 at 6:19 AM

Tags: cimarron, cimarron denim, cimarron jeans, colored denim, com, denim blog, denim trend, scratch and sniff denim, scratch and sniff jeans, scratch n sniff denim, scratch n sniff jeans, true jeans, womens wear daily, wwd, wwwd

Filed under: Designer Jeans, Fashion Trends, Premium Denim Brands, True Jeans, Woman's Clothing, Woman's Fashion

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The only thing I can think to say is 'Why?' It could get kind of nauseating for those sensitive to smells. Combine scent jeans with your regular perfume can become sickening!

Posted by Samida on September 11, 2007 6:11 PM