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Universal Language of Denim: Los Angeles

Well guys, our street style tour has come to it's final destination: Los Angeles, CA! Considering we started this stylish trip on the East Coast in NYC, it seemed like the appropriate place. I hope you guys have enjoyed this little project as much as I have! If there is only one thing you got out of it, I hope it was to celebrate your individuality-because someone out there is admiring you :) And no matter how many different trends there are- whether it's ripped jeans, tye dye jeans, high waisted jeans- in the end, they are all made from denim. Look into that as deep as you'd like ;) ...but do know that, yes, I am comparing jeans to the human race :)

Double Denim

I'm very close to taking that leap over the fence towards the positive side of the double denim issue, but I think it could be solely to do with the girl on the left. To me- she is absolutely owning this look! The combination of the awkward stance, the hat, the red lips and the boyfriend jeans just begs to take center stage on the pages of a fashion editorial!

The March issue of Lucky magazine had a feature on how to master the look of denim on denim for the girls. Here are their three fail-safe ways to wear the trend:

• dark+dark : Indigo washes have a 70's workwear appeal-and the added benfit of being slimming. So a loose silhouette works well: A baggy jacket (with the sleeves rolled) and wide-leg trousers look clean and casual. Keep it all simple by tucking in a white tee, and add patterened wedges for a bit of color.
• light+light: Pale hues instantly lend a lighter, girlier quality, so they're great for softening the look of tough pieces like tight jeans and motorcycle jackets or rocker-ish vests. A long undershirt reinforces the lean silhouette, while a studded sandal will echo the glamorous/edgy feel.
• dark+color: Bright stovepipe jeans are quite bold, and pairing them with black denim-in the form of a sleek blazer-is a fun and easy way to balance them out and play them up. Hit an elegant note with the rest of the outfit: a drapey silk blouse and super feminine beige heels.

Don't fret guys!...this trend can be for you too! For those of you looking for inspiration not involving skinny jeans...read on to see how Kayne West put his spin on wearing denim with denim!

So, how do you feel about this denim-on-denim trend? Have you found the perfect combination that you'd like to share?

Continue reading "Double Denim" »

Kim Kardashian Wears Size 27 Jeans!?

 
In an attempt to correct all the Kim haters, Kim Kardashian makes a homemade video proving she wears a size 27 in premium denim.  It takes a hop and wiggle to get the jeans on, but Kim proves her size!  This video goes to show that jean sizing can be deceiving and different for all body types.  

William Rast Movies Are Here!

Keep Your Pants Up!

Has anyone ever pointed out to you that your fly was down?  The Zip Holder ensures this embarrassing situation will never happen again.  This clever little elastic button loop closure will keep your zipper up and is easy to attach from your jeans.  What do you think of the Zip Holder?

Jeans are a Girls Best Friend

Amber Tamblyn, America Ferrera, Blake Lively, and Alexis Bledel are back on the silver screen for the Sisterhood of the Traveling Pants 2.  The bond continues as the 4 girls venture into college and encounter the struggles of becoming a young women and individually growing apart.  The girls never seem to let life get in the way of their unbreakable friendship all held together by creating memories in sharing a great pair of jeans.  Check out the trailer and go see the Sisterhood of the Traveling Pants 2 in theaters now; enjoy!

Girls are always trading and borrowing clothes (it's almost like we are shopping for new clothes just saving money) do you and your girlfriends have a story behind a piece of clothing or pair of jeans? 

USA Gets a Gold Metal in Fashion?

The 2008 Summer Olympics opening ceremonies were nothing short of spectacular.  Bejing hosted a marvelous 4 hour whirlwind of entertainment previous to the Parade of Nations introducing the proud athletes completing this year.  Our team at truejeans.com highly appreciates sportsman ship and we are proud of our USA team amongst all of the great athletes from around the world, but we always have our eyes on fit and fashion. 

Picture courtesy of boston.com.

For this year one of America's finest, Ralph Lauren, designed USA's uniform for the Parade of Nations opening ceremonies. The classic all American tailored look for both men and woman may have topped some of the looks showcased, but fashionista's on bravotv.com have mixed opinions.  Was USA a fashion do or don't?  What other countries did you think had great style?  

And the Best Cuff Goes To?...

Katie Holmes has been wearing and cuffing the bottom of her of favorite baggy boyfriend jeans non-stop for about a month now.  At first the attempt to trend set was questioned, but now cuffing the bottom of your jeans is a refreshing new look and is a big celebrity fashion trend according to WhoWhatWear.com.  Is this a trend you would revisit?  Who do you think looks the best with cuffed jeans?

1. Katie Holmes 2. Sarah Jessica Parker 3. Rachel Bilson 4. Amanda Peet 5. Reese Withersoon

Meet Trace Ayala...The Other Face Of William Rast

William Rast is by far one of the hottest denim brands on the market, created by Justin Timberlake and his childhood best friend Trace Ayala.   True Jeans wanted to catch up with Trace and find out a little more about the brand and get to know the other face of William Rast.  Enjoy!

True Jeans: William Rast is a little bit of LA mixed with Tennessee style; which parts of William Rast's characteristics best describe your personality?

Trace Ayala: The Tennessee part is definitely me!  I try to enjoy the same things I did in Tennessee here in LA.

True Jeans: When you and Justin decided to launch the William Rast line of clothing, what was the motivation?  Did you feel like there was something missing in the market or did you just want to start a cool new clothing line?

Trace Ayala:  A little bit of both.  I feel like the market is definitely missing a true American heritage brand that stays true to their roots.  Everyone today wants that European style but we are who we are; 2 boys from the South.

True Jeans:  What is your favorite William Rast Jeans style to wear and why?

Trace Ayala:  I like the Billy Flare or Billy Bootcut.  I ride almost every day and like the looser fitting denim that is comfortable for me to wear while I am roping.

True Jeans:  What is your favorite William Rast women's style and why?

Trace Ayala:  I like the Women's Savoy.  The design of the yolk on the back makes all girls rears look amazing!

True Jeans:  The brand has a strong celebrity following. Other than William Rast being a celebrity-driven brand, how will William Rast continue to differentiate itself amongst other top and emerging denim brands?
 
Trace Ayala:  All we can do is be true to who we are and true to the clothes that we want to wear and I think that will end up differentiating us from the mainstream.

True Jeans:  We absolutely love William Rast's signature back pocket design!  Is there a story of influence behind the design?

Trace Ayala:  We call it "Dub" because each pocket is half of a W which ties back to William Rast

True Jeans:  Does William Rast have plans to branch into other merchandise categories besides clothing?

Trace Ayala:  Absolutely!  We will be creating an entire lifestyle brand. 

True Jeans:  What kind of jeans did you and Justin wear growing up?

Trace Ayala:  Mostly Levi's because they always stay true to being an American brand.

True Jeans:  What will be the hot trend we can expect to see for upcoming seasons from William Rast?

Trace Ayala:  Distressed and vintage denim, work wear styling and classic and high-rise silhouettes.

True Jeans:  What role do you and Justin play in the company? Are you just investors or do you participate in the day-to-day operations of the business?

Trace Ayala:  Justin and I are co-founders of the brand.  We are involved every day.  I have an office here downtown and I have basically become the culture ambassador of the brand.  I ensure that every aspect of this brand stays true to who we are. 

True Jeans:  Congratulations on your engagement to Joanna Garcia!  Will you be wearing any William Rast to your wedding?

Trace Ayala:  Absolutely! 

True Jeans:  Last question...What do you think of our website TrueJeans.com and our unique fit technology?!?
 
Trace Ayala:  I think it is awesome!!  I have always been a true believer that whatever jeans makes you feel comfortable is something you should be wearing regardless of the brand name.

True Jeans featured on Big Idea with Donny Deutsch (CNBC)

True Jeans was recently featured on CNBC's "Big Idea with Donny Deutsch".  Jessica and I (Romney) sat down with Donny and his two other guests to get feedback on whether True Jeans has what it takes to be the next BIG IDEA for internet shopping.  The two other guests that day happened to be Duff Makagan (former bassist for Guns n' Roses) and his supermodel wife Susan Holmes (swimwear and jeans model).  We had a great time visiting with them on set.  Duff expressed some hesitation about shopping for jeans online but by the end of the segment we were happy that he came around.  Suffice it to say... they all believed True Jeans was a "Big Idea".  Enjoy the segment.

Men's Premium Denim Forum: Style Forum

Men have just as many woes as women finding jeans that fit.  There are countless blogs for women’s fashion, most specializing in specific fit and body issues.  There are resources for women for everything from plus sizes to petite sizes and everything in between.  I have used these sites numerous times for suggestions, product reviews and shopping hints.

But what about the guys?  How do men with athletic thighs find help with fit?  What about the tall and lean men out there?  I think I’ve found one possible solution for this lack of help online.

Style Forum is an active forum with more than 15,000 members.  Registration is free, and the forum is really fun to read and interact with.  They offer categories that run the gamut of men’s fashion from urban to more tailored fashion topics, not to mention a section on fitness and social life suggestions for cities across the globe.  More than anything thing else, I like this forum because of the community members that contribute.  I love reading through the threads and seeing the helpful tone and overall camaraderie between the members.  

I have already found threads that might be helpful to some of our male readers.  One recent thread is a member asking for help finding the right fit for a more athletic thigh.  From the measurements he gives it is clear he falls into the ‘normal’ category when it comes to inseam and waist line, but it seems he still finds most jeans are too tight above the knee.

True Jeans attempts to solve these fit problems by requesting thigh measurements as well as inseam and waist.  To make our predictions that more ‘spot on’ we are also ask multiple choice questions about specific body areas, in fact this might be the most important and useful information we ask in general.

So here’s my question for all you fashionable men: What is your most frustrating fit problem, and what brands/styles have solved it?

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