Designer Jeans archive

Introducing Kasil Workshop.

The Denim Garden returns with an irresistible new look that has celebrities craving for a taste this season. Celebrity stylist Taylor Jacobson (also known as Rachel Zoe’s late assistant) has been working alongside creative director of Kasil David Lim, on the new image of Kasil Jeans, being now represented as Kasil Workshop. This new collection has become the new celebrity flavor-favorite of the summer season; with Jacobson’s vision of a “transitional jean that was edgy yet polished at the same time,” it has taken the style of denim to a completely different level. It’s no wonder our Hollywood favorites are spotted all over rocking the amazing new styles! Just to name a few popular clients are stars such as; Lucy Lui, Angelina Jolie and Brad Pitt, Will and Jada Smith, Lindsay Lohan, John Travolta, Rebecca Romjin, Nicole Richie, Jennifer Aniston, Ashton Kutcher and Demi Moore, Jessica Simpson, Zoe Saldana, and even L.A’s very own Kobe Bryant.

Kasil has always brought a quality to their jeans with authentic detailing in their tailoring techniques that every celebrity adores and admires. Jacobson’s collection offers a “feminine juxtaposed with masculine undertones” that will put any writer such as myself, at a loss for words…literally! Though Jacobson was born in Stamford, Connecticut her passion for fashion drove her to one of the most fashion driven cities in the US: Los Angeles, California.  There, Jacobson attended and graduated from L.A’s FIDM (Fashion Institute of Design and Merchandising) in 2004. Her stardom of course took off when she became the assistant of one the most well respected stylists in the industry; Rachel Zoe. I think we can all say how glad we are that Jacobson was so determined to make her mark on fashion. For her styles and driven ideas are influential to many celebrities’ personal styles of today! The collection and new image of Kasil Workshop transcends very much of Jacobson’s individual style and persona. Her rock/glam look is represented in the jeans. Every inch of the hemming and stitching put into them is complete perfection of street-chic, classy and edgy and all in between. What’s not to love?!

 

Now, for those of you who are wondering just how much the collection has changed the jeans - no worries, guys! The material and fabric of the jeans have stayed EXACTLY the same! It’s just a more rugged and refined look. So ladies and gents don’t wait too long get your own personal taste of this amazing new collection! I  promise you, once you take the first bite, you’ll be crying out for more! Kasil Workshop is “where visions are born through innovative designers, artists, and brands” where they are revolutionizing how jeans look, feel, and most importantly fit!

Ana Maria Mira Arredondo
My True Fit Contributing Editor

Men's Shoes | A Character Flaw?

 

Rumor has it that you can tell a lot about a man by his shoes. I personally don't buy into this theory, but there are a few authors out there that would scoff at my preference to the scuff! According  to Donna Sozio, author of "Never Trust a Man in Alligator Loafers: What His Shoes Say About His True Love Potential", the most important thing a woman should look for in a man's shoes is "Condition, condition, condition. If a man can't take care of his shoes, he can't take care of you, bottom line." Hmmm- I have to disagree. Besides, the man in the above photo is my husband in his incredibly full-of-life shoes...and I can't imagine being taken care of any more than he takes care of me :) Those shoes have followed me into the deepest woods for photo shoots, they've walked next to me on my darkest days, and most importantly they've played with our dog in the middle of numerous rainstorms! In some cases, shoes can just get better and build more character with time, but I'm not opposed to a little polish on a dressier shoe from time to time :)

Even though I hope my husbands shoes have a few more years in them, I asked him to put together a spring shoe wishlist to share with all of you. With lighter weight shoes having a slimmer sole compared to heavier winter boots, your jeans may tend to get caught underneath your heel and completely ruin the hem line. One way to avoid ruining your new spring jeans would be to get them hemmed through the True Jeans Original Hem Service.

 

(clockwise from top left: Converse Tweed Low Ox,  Kenneth Cole Chukka, UO Tonal Oxford,   Diesel Runaway , Bronx Atlanta , Calvin Klein Earle )

So how do the men out there feel about being judged on your shoes? Do you rate your potential dates on the looks of their shoes? For the ladies- do you put a lot of importance on a man's shoe?

Justin Timberlake on Oprah | William Rast

 

Oprah's Friday Live brought Justin Timberlake to the round table! The actor, producer, song writer and fashion designer visited Oprah to show some pieces from the William Rast spring collection. (Oprah.com)"Justin says he loves to see women wear a mix of sexy and tomboy looks...a style his girlfriend, actress Jessica Biel, is known for. "She's obviously a huge muse for me and with the designers too," he says. He also added that every woman should have a good pair of jeans and a leather jacket in her wardrobe. 

In keeping with this style, the first model came out wearing William Rast's black leather jacket with studs and Jerri skinny jeans. Both models were also wearing a pair of cropped boots; a style that Jessica Biel has been seen wearing a lot lately and also becoming a fast Hollywood trend! 

"Over the years, Justin has become known for his unique sense of style. "I like mixing sort of a cleanup top with the rugged jeans and like a flannel with a blazer," he says. "Try it, guys. See what happens." To illustrate his point, a male model pairs the William Rast "Ben" jeans with a flannel shirt and optical wave wool blazer."

What's the inspiration behind these looks? "I'm inspired by our president, and I'm inspired by new leadership," he says. "I'm inspired by the world, and we're expressing it."

"William Rast takes its denim very seriously. To get the creases for the line's "Ben" jeans just right, Justin says Johann, the head designer for men, wore the same pair of jeans for 18 months...without washing them."

Check out this video on oprah.com to see Justin Timberlake giving a tour of the downtown Los Angeles William rast headquarters.

Willliam Rast doesn't just look amazing on models and celebrities! Trace took to the streets of Chicago to recruit young men and women to model more looks. See the video here on oprah.com."

(excerpts and images courtesy of oprah.com)

re(Define)(Real)ity Fashion Show

 

The re(Define)(Real)ity event brought out many people in support of the re-launch of Little In The Middle Jeans- despite the foot of snow! All the true New Englanders that braved the storm and made it to the show not only helped benefit The Alliance for Eating Disorder Awareness, but also saw beauty in many different shapes and sizes from the gorgeous Maggie Inc. models!

The gorgeous 50's pin up style hair and make up was created by the talented team of stylists from the Carl Michael Salon.

Founder of Little In The Middle jeans, Lee Ann Park (pictured below with True Jeans Co-Founder Jessica Arredondo), started the show with a beautiful tribute to a late friend of hers and a brief background on how she was inspired to create her brand. After the show, guests were invited to a personalized shopping experience at the True Jeans Denim Bar, where they were matched up to the Little In The Middle jeans that fit their body type the best. For those who prefered not to take off their snow boots, True Jeans assisted in taking their measurements and setting up a profile for a cozy at-home shopping experience with fuzzy slippers instead!

Ginny Colangelo (seen below) created incredible body art on two of the models for the show. These two girls were embracing being comfortable in their own skin on a whole different level- which is a concept we absolutely stand behind! 

The re(Define)(Real)ity event was flawlessly pulled together by Jessica de Guardiola and Elena Lelchuck, from 5s PR agency.

re(Define)(Real)ity Runway Show

Please join us to re(Define)(Real)ity; an exclusive runway show celebrating the official re-launch of Little in The Middle jeans! Immediately following the jeans show, enoy personalized shopping at the Denim Bar where True Jeans Fit Specialists will match you to the Little In The Middle jean that fits you best. With a $5 donation at the door benefitting The Alliance For Eating Disorder Awareness, you will receive a complimentary drink ticket. R.S.V.P

So if you live in the Boston area, we'd love to see you there!  For those of you unable to attend, I will be photographing the event (including all the backstage preparations!) and will post them as soon as I can!

 

William Rast Fall/Winter '09 Fashion Show

 

Justin Timberlake and Trace Ayala hosted their William Rast Fall/Winter '09 fashion show in the Bryant Park tents this year. They were joined by creative directors Marcella and Johan Lindeberg to show off their new line of jeans. The New York Post had this to say about the collection: "...Timberlake, Ayala and Lindeberg truly understand the sexiness of a studded leather jacket, a plaid shirt and some well placed leather fringe. And the denim- as usual- is trendy, inventive and interesting. The biker bar and feel and acid wash skinny jeans were a combination we could get used to on boys and girls. This year's theme was "New America" and the show notes read, "New America is here, and with it, William Rast is embracing the renewed confidence and vision. We believe that during this coming of era of modern America, it is creativity that will be one of the most important ingredients into today's culture." The notes continued, "We are part of understanding the needs and appealing to the desire of this evolving culture."

Here are a few looks from the collection. Check out Denim Blog to see more from the collection and to see who was sitting front row!

 

William Rast | New York Fashion Week

William Rast, the brand created by Justin Timberlake and Trace Ayala, will be making their Bryant Park debut next month when they show their spring collection under the tents during New York Fashion Week. This will be the brand's second show during NY Fashion Week. The last show was held at the Roseland Ballroom, which included southern touches through the help of wooden benches, leather lounge chairs and treating the likes of Vogue editor Anna Wintour to buckets of Budweiser!

According to WWD, a spokeswoman for William Rast said that while Timberlake is scheduled to be present at the Feburary 16th show, there will be no performance. I wonder if Justin will proudly wear the runway look like he did last year with his cuffed jeans and boots! Even if Timberlake's girlfriend, Jessica Biel, is unable to make it to the show to support her man, she clearly makes up for it throughout the year! From her Savoy Trousers to her Sadie Straight Leg jeans, she creates her own runway of looks.

 

 

Jeans- Our Second Skin

With the economy at an all time low, we are all trying to figure out how to save a penny here or there. Right now, women are foregoing their weekly salon treatments and opting for do-it-yourself manicures and bending over sinks to touch up their own roots- but must we really bow out on premium denim? I say ‘never'! Denim is quickly working its way up to replacing the importance of  ‘little black dress', and with new styles and washes being invented each season, it is one of those wardrobe staples that can transform your look from day to night in an instant. "According to a survey created by Lifestyle Monitor, 78% of female respondents say that they enjoy or love wearing denim. Such affection for denim is clearly reflected in ownership; the typical female respondent owns a pair of jeans for every day of the week. And in spite of such a strong ownership, three out of four female respondents say that they may or probably will buy more denim in the near future." says an article in Women's Wear Daily. So despite the falling economy, premium denim is holding on by more than a few threads! Why would we stop investing in such a versatile piece of clothing? With jeans slowly replacing traditional business attire in some work places, you can show your creativity with a limitless mix and match style without breaking the bank. Premium denim can be worn up to three times a week without losing its shape, so with a few shoe changes and an addition of blazer or two, your weekly wardrobe rotation just extended itself into next month!

 Or maybe you're wondering why premium denim comes with a high price tag and why it should even be considered an investment. Well, if you consider premium denim to be ‘just jeans', then I can see how parting with your hard earned money could be a bit much to swallow. But before you scoff at the next price tag, keep in mind that the process of making premium denim is pretty much an art form, and often a dangerous job. Workers use glass, sandpaper, pumice stones, enzymes, chemicals or plastic balls to create different washes and distressed effects. This job is potentially so dangerous that workers are required to wear respirators, overalls, gloves, and protective goggles. After cutting and sewing at a garment factory, jeans are typically sent to a laundry for washing; a process where the jeans get ripped, beaten, sandblasted, over-dyed and often chemically treated to create those signature looks and current trends.

I found an amazing photo essay, by photographer David Freidman, that gives you a behind-the-scenes look at a denim factory in Kentucky that specializes in distressing jeans for some top premium brands. For more photos, visit his blog.

 

 

So what makes up the difference in cost? Mass-market labels have machines to do the work, where as premium brands do it all by hand.  The difference in fabric alone sets apart the premium brands, not to mention the detailing and high quality hardware. Think of it this way, your next pair of high quality premium denim jeans will probably out last this recession with the amount of care put into their construction. For years now, jeans have been like our second skin so don't even think about shedding it just yet.  Jeans will always be a staple item in our wardrobes from year to year, no matter what tries to contend with them!

By Tilly Southwick

 

 

True Jeans featured on Big Idea with Donny Deutsch (CNBC)

True Jeans was recently featured on CNBC's "Big Idea with Donny Deutsch".  Jessica and I (Romney) sat down with Donny and his two other guests to get feedback on whether True Jeans has what it takes to be the next BIG IDEA for internet shopping.  The two other guests that day happened to be Duff Makagan (former bassist for Guns n' Roses) and his supermodel wife Susan Holmes (swimwear and jeans model).  We had a great time visiting with them on set.  Duff expressed some hesitation about shopping for jeans online but by the end of the segment we were happy that he came around.  Suffice it to say... they all believed True Jeans was a "Big Idea".  Enjoy the segment.

 

HonestMall - the Fashionista's (and Fashionisto's!) eBay

Perhaps you've visited the folks over at DenimBlog and HonestForum via our blog roll or some of our blog posts for some fashion advice or the scoop on the latest trends.

There is another really cool part of their website called HonestMall. You know how if you go into eBay and search for designer clothes, you end up with a gazillion results loaded with knock-offs and scams? Well, on HonestMall, it's a much smaller scale, and they've taken precautions to make sure that all of the listings are authentic.

The mall charges a one time $10 entry fee to keep the scammers out, and there are brand managers that review the posted items to make sure they're real. They dig through to make sure that the seller is a real person, that they have a high feedback rating, where the item came from, and they even comb over high-res photos to confirm stitching and tag details. No more squinting at your monitor to figure out if that sexy Juicy Couture sweatshirt or that cute Kate Spade bag is fake! Some sample brands you might find on there include Diesel Jeans and Sevens as well as Louis Vuitton, Dolce and Gabbana, Manolo Blahnik, and more.

They are also working on integration with myspace and facebook and are building a mini version to work on your phones and blackberries. The best part? They've started a charity too and a portion of all their revenue goes to the poor. Stay tuned for more info as we collaborate, and remember to shop safely! If you're ever suspicious, remember to have a look at our blog post about how to spot fake premium denim so you don't make an expensive mistake!

Ever Wonder How Designer Jeans Are Made?

Ever wonder how your favorite designer jeans are made? Nylon TV, a division of Nylon Magazine, gets to the bottom of this question in this YouTube video segment.

For the August Denim Issue, Dani Stahl visited the 7 For All Mankind factory and learned what goes into making the perfect pair of denim jeans. This video also illustrates all the steps it takes to make a pair of 7 For All Mankind jeans.  Many of the steps are done by hand which is one of the things that factors into the higher cost of premium denim jeans.   

Pine IV is Creating a Buzz

 

Pine IV has created quite a buzz around the green community lately.  It is hard to escape the eco-awareness craze and this is one trend that I hope is long lasting. 

The Green Girl Guide, a blog dedicated to eco-friendly beauty, fashion and lifestyle trends, recently featured Pine IV in one of its posts.  This post is great because it mentions how Pine IV is planning on launching a line made from organic cotton and bamboo in 2008.  In the mean time, Pine IV continues to do its part to help the environment by planting a tree for every pair of jeans they sell. 

Katherine McPhee wearing 7 For All Mankind

Katherine McPhee’s style has certainly come a long way since her first auditions for ‘America Idol.’ The 'American Idol' Season Four Runner Up has become a fashionistas and a stand out at red carpet events.  Katherine, who recently opened up about her struggles with eating disorders, landed herself on the cover of Self Magazine’s April 2007 issue. 

Go behind the scenes in Cabo San Lucas at the cover shoot for the April issue of SELF and see Katherine wearing a pair of 7 For All Mankind Shorts.

Jennifer Garner Loves Her 7 For All Mankind Jeans

Jennifer Garner loves her 7 For All Mankind jeans so much!  This lovely lady practically lives in these jeans, wearing them to run errands, attend meetings, sign autographs and even while playing with daughter, Violet.   Jennifer seems to favor the "A" Pocket style but has also been spotted wearing the signature bootcut. 

Join us in Welcoming Paige Premium Denim

How To Wash Your Designer Jeans

A recent article posted on EzineArticles.com entitled “How to Wash Your Seven Jeans” got me thinking about the best practices in caring for your designer jeans.  The article outlines the proper precautions to take when washing a pair of Seven Jeans. Given the garment’s level of quality and durable but delicate fabric, it is important to take care when washing to ensure a longer life of the jean and to maintain the great quality that the denim had at the time of purchase.

According to this particular article, “The ideal way to wash your seven jeans is to wash it upside down (inside out). Doing this will help you in two ways. First it will keep the color and the variations made in the shade of the jeans intact. Secondly the friction that develops while you wash several denim clothes together in a washing machine; gets reduced to a great extent.”  

This is sound advice but True Jeans also has a few additional tips to help you extend the life of your jeans, keep them from fading, and keep them from shrinking:

• Pay attention to any special wash and care instructions that may be listed on the tags.

• Turn jeans inside out prior to washing to reduce fading.

• Keep water temperature below 110 degrees.

• Use a mild detergent.

• Never put more than four pairs of jeans in the washing machine at once.

• Avoid the dryer.  Let jeans air dry.   

You can also check out this video from Nudie Jeans to see how they recommend caring for your denim.

7 For All Mankind Broadens Its Brand

The Journal tends to support the idea the 7 For All Mankind’s expansion will give the brand a stronger presence in the market and will be good for the company, stating:

"Launched in 2000, without any advertising but lots of word of mouth in hip, fashionable circles, Seven For All Mankind's jeans quickly became hot sellers, racking up $70 million in sales in its second year in business in 2002, up from $13 million its first year… The brand burned hot enough to catch Wall Street's attention. In 2005, Bear Stearns's Merchant Banking unit bought a 50% stake in Seven for All Mankind LLC for nearly $300 million. Founder Mr. Koral owned the rest. He is staying on with Seven until his contract expires in February."

Seven has also recently been acquired by the major apparel label, VF Corp, who also owns brands like Lee, Wrangler and Nautica.  Seven should be able to use the resources already in place at these sportswear brands while breaking into the accessory market.  

7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative us of fits, fabrics, and finishes in denim.  Will the same happen for the brand’s new line of accessories? 

What do you think?  Will 7 For All Mankind be able to successfully crossover into other product categories or should they keep their focus on the quality denim that so many of us how come to love?

The Skinny on Tight Jeans for Men

Just how tight is too tight when it comes to men's denim?  It seems like the men's denim scene has been dominated with one look for as long as I can remember; the low slung, baggy look.  Recently though, we have begun to see a new trend emerging in the men's denim world. 

The skinny jean is now making a crossover into the men's fashion world.  The trend of slimmer menswear is popping up on celebrities and rock stars who have begun wearing slender, tight, and even women's jeans.

According to an article in Men's Health Magazine, there is a simple way to determine if jeans are too tight.  Quickly do an "anatomy test. If I--or you--can see any of your frontal anatomy through your pants, they're too tight."

Skinny, tight jeans are certainly not for every man!  Check out the clips below from Seinfeld to see what happens when Kramer tries out the tight jean trend.

 

Denim Invades the Boardroom!

In a recent article by Ezine Articles writer Megan Youngblood, the trend of denim becoming more and more acceptable attire for all occasions is discussed.  The article, entitled “The Modern Citizen: Jeans in the Boardroom,”  explains how even though the price of premium denim has risen, jeans have still managed to make there way into environments were they were previously taboo. 

It has become more and more acceptable to wear denim to the office.  According to Youngblood, one of the major reasons for the acceptance of jeans in previously non-jean friendly environments is the higher prices.  For example, “when your Citizens of Humanity, xxxx xxxxxxx jeans, and Seven For All Mankind jeans have prices in the same range as your dress pants, you’re bound to see a crossover.”

Price tag aside, it is clear that certain styles, washes and cuts of denim are more acceptable for more formal settings like the boardroom.  When taking denim into a professional or formal environment, look for jeans with dark, clean washes and minimal embellishments or treatments.  Also, avoid cuts that cling too tightly to the body.  More relaxed styles are more acceptable as they create a more polish, professional appearance.

 To read more about wearing denim to the office, check out Denim For The Office - What Every Man Should Avoid and The Skinny on Business Casual. 

The Skinny Trend is Still Alive!

There is no denying that skinny jeans are continuing to rule the denim scene this fall.  I recently came across the collaborative fashion blog, Denim Blog, and found two posting that prove that the skinny trend is still alive and thriving.

The first posting, entitled “How Do I Wear Tight Hudson Jeans Well,” offers great advice for curvy women looking to rock the skinny jean look. A common concern among more curvaceous women is how to stay on top of high fashion denim trends without sacrificing a great fit and a happy body image. This article tries to send some light on how to make this trend work for you.   Make sure that the pair you buy fits you really well, and match them with some knee high boots to lengthen the appearance of your legs. Pairing them up with a loose-fitting top will also not only attract more attention to the jeans, but create the illusion of smaller hips and thighs.

The second post, “Designer Fashion – Back to the Future,” offers some insight into what runway styles will make it mainstream.  The article notes that retro styles are really making a comeback, and seem to have more impact with consumers than than cutting-edge new fashions do. Designers are noticing this trend and are gearing their designs toward the retro-fabulous, with wide headbands/bandanas, leggings, and of course, the skinny jean!  “The tighter the bottom, the better the look and they can be paired with just about anything.”

Check out some of the great skinny jeans True Jeans has to offer and see which styles will best fit you.  Some of my favorites are  the 575 Parliament, the Hudson Stella Skinny and the Wrangler 47 Lillington.

Breaking Denim News! Citizens of Humanity Acquires Gold Sign

 

The latest breaking news in the world of denim hit presses last week.  On Monday, September 10, 2007 Citizens of Humanity's announced its acquisition of GoldSign.  GoldSign is the brain child of Adriano Goldschmeid, who has created a line of luxurious and sophisticated premium denim.  This addition should prove to be beneficial for both brands and will allow each brand to bring innovative designs to its consumers.

The most important aspect of this acquisition has to be the fact that Citizens of Humanity has not only acquired the GoldSign label but it also has aquired Goldschmied's legendary laboratory and laundry facility, Laundry Atelier. Laundry Atelier is special because it is one of the few laundry facilities in the United States.  Laundry Atelier is a unique and innovative wash house where innovative and fashion forward denim washes, treatments and designs are created.  Citizens will now be able to benifit from Godschmeid's innovative technology available at this laundry facility.

The Skinny On Business Casual

There seems to be an external disagreement between old and new schools surrounding what ‘business casual’ is.  The custom of ‘casual Fridays’ has been more accepted in years past, with most organizations launching to a ‘everyday business casual’ state of mind as of the past few years.  Thank you, Silicon Valley, for spreading the idea!!

So…let’s go ahead and define it, shall we?  Or better yet, we will let Wikipedia do it for us:

I am one who likes to dress a bit casually at work.  I am also interested in any way to defend my right to dress more on the casual side.  Sure, capris or skinny jeans might not make the cut, but what about a great trouser cut?  I wear my pair of Orchid Wide Leg Trousers quite a bit with a dress shirt or sweater.  To me, the key to wearing jeans to work is ensuring that the details in the seams and back pockets are simple and the wash in more monochrome and on the darker side instead of lighter washes with a distressed look.

I’ve recently found my silver lining, not to mention new source of rationalization!!  In a recent
Boston.com article, research conducted by Ladders.com was shared.  Ladders polled over 1,000 executives who make more than 100k annually, about their own (and their employers’) view on business casual.  The response to me was great!  Results found that of respondents polled:

- 62 percent said business casual is their standard workplace dress code
- 80 percent of executives prefer to wear more casual attire at work
- 42.2 percent mention that they see more company’s adoption a less formal dress code
- 22.3 percent said the definition of ‘business casual’ has stretched to include JEANS!

On the flip side, however, as reported by USA Today, some employees are finding that their industry does not think business casual is appropriate.  I guess you have to look at business casual through the eyes of your boss, not to mention the industry you work in.  There are helpful hints all over the web, one of which is About.com’s HR section. These sites are especially helpful if you don’t have a written dress code at work.

For a good laugh to see just how far telecommuters will go to stay comfortable at work, click here.

These are problems and questions we all face at some point.  Feel free to share your opinion or story here.

Men's Premium Denim Forum: Style Forum

Men have just as many woes as women finding jeans that fit.  There are countless blogs for women’s fashion, most specializing in specific fit and body issues.  There are resources for women for everything from plus sizes to petite sizes and everything in between.  I have used these sites numerous times for suggestions, product reviews and shopping hints.

But what about the guys?  How do men with athletic thighs find help with fit?  What about the tall and lean men out there?  I think I’ve found one possible solution for this lack of help online.

Style Forum is an active forum with more than 15,000 members.  Registration is free, and the forum is really fun to read and interact with.  They offer categories that run the gamut of men’s fashion from urban to more tailored fashion topics, not to mention a section on fitness and social life suggestions for cities across the globe.  More than anything thing else, I like this forum because of the community members that contribute.  I love reading through the threads and seeing the helpful tone and overall camaraderie between the members.  

I have already found threads that might be helpful to some of our male readers.  One recent thread is a member asking for help finding the right fit for a more athletic thigh.  From the measurements he gives it is clear he falls into the ‘normal’ category when it comes to inseam and waist line, but it seems he still finds most jeans are too tight above the knee.

True Jeans attempts to solve these fit problems by requesting thigh measurements as well as inseam and waist.  To make our predictions that more ‘spot on’ we are also ask multiple choice questions about specific body areas, in fact this might be the most important and useful information we ask in general.

So here’s my question for all you fashionable men: What is your most frustrating fit problem, and what brands/styles have solved it?

Scratch and Sniff Denim - What Will They Think of Next???

You can always count on Women’s Wear Daily to provide you with breaking news in the fashion world.  The latest news in the denim world is reminiscent of childhood.  On August 30, 2007, WWD.com introduced me to a Spanish denim retailer, Cimarron, who has introduced scratch and sniff jeans for their fall line.  The idea arose during a late night design session when a member of the design team accidentally spilled a green tea onto their trousers.

The latest fall collection features colored denim with a matching scent.  The yellow jeans have a lemon scent, the orange jeans are scented with mandarin tones, green denim is minty fresh and pink smells of fresh berries.  According to Cimarron’s designer, Tiziano Folgia, the scent is only released when the denim is rubbed and the scent should last up to 20 washes.

This is an interesting concept but I am not sure if I am ready to walk around in denim smelling like mint or lemon.  What do you think?  Would you be interested in owning a pair of these new scratch and sniff jeans? 

Designer Trace Ayala Talks About William Rast's Denim Line

William Rast is one of the most popular denim lines on the market today.  With there unique washes and stellar fits, it is no wonder that celebs and regular folks alike cannot get enough of this fashion forward brand.

Justin Timberlake and best friend / partner Trace Ayala launched the line in 2006 and its popularity has skyrockets over the last few months with the help of celebrity endorsements like Jessica Biel and Jessica Simpson.  

In a recent interview with E! News, Ayala, who started his design career making custom designs for music tours and for friends, discusses William Rast’s upcoming fall line, which according to Ayala has an “Elvis/ Sinatra type of vibe.”

Check out the video to learn more about the celebrities who love this line and the technique William Rast uses to achieve a great fitting jean. 

William Rast on E!'s Daily 10

 

You’ve seen Jessica Simpson sporting these sexy jeans everywhere lately.  All of the growing celebrities buzz prompted  E!’s Daily 10 to  featured Justin Timberlake’s William Rast clothing line.  The line, which is inspired by Elvis and Frank Sinatra, has attracted quite a large celebrity following over the past couple of months.  The Daily 10’s host Debbie Matenopoulos went behind the scenes and spoke with JT’s partner Trace Ayala to see how the pair goes about creating a great line of clothing.

Trace describes how the design process begins by choosing which type of denim (Italian, Japanese, American, etc) will be used for a particular style.  Next, the duo decides which type of wash will be applied, whether it will be a dirty wash, a clean wash, or if the denim will be left raw.  Finally, the fitting process begins.  Instead of using one fit model, William Rast uses three very different models and takes the best fit out of the three.

Check out the video clip to learn more about how Jessica Simpson had William Rast design jeans exclusively for her.

 

Streetwear: The Insiders Guide by Steve Vogel

In May 2007 Steven Vogel released the book, Streetwear found here.  Vogel is a freelance writer and critic and has contributed to several international magazines and websites. He is also the Global Special Projects Manager at Burton Snowboards. 

Vogel is an enthusiast for all things street.  In his own blog post announcing Streetwear’s release Vogel writes about his own goals and aspirations behind creating this work:

“What I wanted to achieve with this book is not really that simple to answer with one statement. I wanted to gather all my friends, colleagues and people that have inspired me in one way or other and get them to sit around a table, eat some BBQ and drink beers and talk about our experiences, thoughts, fears, goals and opinions about the subject of streetwear and subsequently this sub culture which has, for all of his, turned from fan, life to work and hopefully still encompasses all these facets…you will not find the who’s who of streetwear here, some people whom I wanted to participate didn’t want to, I didn’t know them or they had no time…I don’t want to preach about what it is streetwear and what it is … Nor are any of the contributors interested in telling you what to think. Each contributor shares their story, their idea’s, their thoughts on their very own personal journey in this sub culture through either interviews and / or short stories that were conducted throughout 2006.”

In addition to his other achievements, Vogel curates the annual streetwear show, 'Untitled'.  Here is some information about the 2007 and 2006 parties .  'Untitled' is part of the BREAD & Butter international street culture tradeshow held in both Berlin and Barcelona every year.

I would suggest to any interested in street or urbanwear to check it out!  If you’ve already read it, or have suggestions on other books on the streetwear sub-culture I ask you to share the wealth in a comment!

To read more of Steven Vogel’s commentary go to his blog featured on Hypebeast.  There are a variety of blogs featured on this site about kicks, jeans, graffiti, art, and music.  All are great reads with an international flavor.

Designer's Chip and Pepper at the 2007 Teen Choice Awards

HollywoodUpClose recently caught up with dynamic twin brothers Chip and Pepper Foster at the 2007 Teen Choice Awards.  The quirky and crazy brothers chatted about the California lifestyle vibe they hope to embody in their clothing line.

The pair also shared their excitement about their recent collaboration with JC Penney to create their new line C7P.  C7P is an awesome new line that will be sold exclusively at JC Penney for affordable prices (everything retails for $34.99 or less).  The twins describe the jeans in their new line as, “the best jean at that price in America.”

Chip and Pepper also offer advice for new designers just getting into the fashion industry, saying “Go for it!” and “work for a good designer and get some training!” 

Jessica Simpson Loves William Rast's Savoy Trouser

Jessica Simpson just cannot get enough of Justin Timberlake’s line of denim, William Rast.  She was spotted last Friday night heading to popular nightclub, Le Duex, in Hollywood California while wearing the Savoy Trouser. The very next day she was seen out grabbing lunch with some friends wearing the exact same pair. 

Jessica looks fresh and beautiful in her William Rast's Savoy jeans paired both with a white tank top and a green hoodie.  These jeans are just perfect for both casual and chic dressing. 

The William Rast Savoy is now available in three washes - Evening, Dust and Barcelona.  Get yours today!

Heidi Klum - The Newest Face of Jordache Jeans

Supermodel and “Project Runway” host, Heidi Klum, is the newest face of

Jordache jeans.  Klum replaces previous Jordache model Elizabeth Hurley.  The mother of three looks incredible in nothing but these Jordache jeans.

 

President of Jordache Enterprises Liz Berlinger said of Klum, “With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about.”

If only I could look like that in my designer jeans! :) 

Suggestions on Spotting Fake Premium Denim Online and Off

There has always been quite a buzz online about how to avoid buying fake designer clothing.  To all you fakey sellers out there— we are catching on and sharing the information!!.  With the overnight success of premium denim it is no wonder that counterfeit problems will come into play. Sites like eBay are great to haggle on prices and feel more control of your purchases, but it’s not always 'what you see is what you get' on sites like these.  I wanted to write this quick post to let all our readers know about a few helpful hints and websites to help you buy online, and sometimes even in stores with confidence.  

eBay has a great list of resources written by members about the signs to look out for when perusing the site. Some of the suggestions are about brands in particular, such as Diesel, Seven for all Mankind, Rock & Republic and Xxxx Xxxxxxxx (just to name a few) as well as overall advice about identifying authentic vs. fake denim.  Many pictorial guides are offered, and you know we love photos to show the differences in labels, packaging, washes and styles of jeans and comparisons of the differences to look out for.   To be honest, I wouldn’t have known what to look out for before reading through these pieces since we sell 100% authentic denim on True Jeans.

Second City Style also featured a piece from Women’s Wear Daily, or WWD to us avid readers, with a shorter list of ‘what to watch out for’ advice.  One interesting section mentions:

On that note, here are my own suggestions with a little help from eZine @rticles:

- If the price is too low in comparison to store prices, be wary
- Read through an eBay seller’s feedback section, look specifically for reviewers who mention the brand your are looking to purchase
- If there are not enough photos of all the jeans’ labels, or if there are only stock photos of the item, make sure to request pictures of the actual jeans, specifically the labels and back pockets.
-Sure, premium denim comes at a premium price, but there are reasons for this.  In another post on True Life we mentioned that most designer denim is made in the USA, on the tags it should say that the jeans were manufactured in the states.  Japan, China and Thailand are hubs for producing counterfeits of all kinds, so just be careful of that as well.

My final suggestion, and the real motivation for writing this post, is to check out The Honest Forum.  This is an amazing community for premium denim fans!  Sure, the site costs $9.99 for a 25 year membership but let me tell you, it’s definitely worth it.  There is an entire section listing sites that sell fake denim, and mentions of eBay sellers which are known for peddling fakes which I found very useful.  These enthusiasts really know their stuff and are more than willing to help out other community members when something seems a little fishy.  

I hope you find this helpful.  I’d love to hear any other suggestions or counterfeit sites you’ve come across in your online shopping travels.  ‘Cause when you get down to it, there’s power in knowledge and power in numbers!

The Next Celebrity Denim Line?!?

Unless you have been living under a rock the past week, you must be well aware of the rumors abuzz lately about whether or not Amy Winehouse has admitted herself into rehab.

Rumors have also been circling about Amy becoming the next celebrity to design her own denim line.  The buzz is that the beehive-wearing, tattooed songstress has been called on to come up with her own line of denim jeans although no offers have been settled as of yet.  Several fashion houses, including Calvin Klien, have been in the running to seal of deal with the British singer.

A source was recently quoted by the Daily Star newspaper as saying, “"Amy is constantly being asked to create her own clothes range and the main area designers are interested in her working on is denims. Skinny fit jeans and denim shorts are the stuff she wears. Amy is of course interested in these offers, but her music comes first.”

In my opinion, not only is her sense of style questionable but from recent new of Amy’s entrance into rehab, she may not actually be capable of designing anything.

Do you think anyone would even be interested in wearing jean inspired and designed by Amy Winehouse?

Jeans For Those With Tummy Trouble

Sally Asks Julie:
I have always had trouble finding jeans. If they fit on top, they don't fit on bottom, vice versa. I HATE to wear baggy jeans, but i have a belly that makes me LOOK like I'm three months pregnant, and at times i have the jeans going where they shouldn't go and have to wear a long shirt to cover, i can't tell you when the last time it was i was able to tuck a shirt in, i tried on 6 pairs of jeans today and none of them fit,is there any jeans out there for me.

Julie's Answer:
Dear Sally,

Yes, there are jeans out there for you. Don't give up just yet!  Your tummy trouble is something that many women experience and it can be difficult to find jeans that help minimize this common problem area.  To best solve the tummy trouble you have experienced in the past, it seems as if you would be most comfortable in a mid-rise jean.  A mid-rise can provide you with just enough coverage to feel secure, without being so high that it creates more bulk where it is un-wanted. 

If you want a form fitting jean all around, I would suggest a jean with at least 2% stretch in it to help hug the right curves, and stretch with you with your busy day to day activities.  A few brands I suggest you check out are Pine IV, JAG, and WORN which are great for style and comfort. 

Also, keep in mind that fit specialists are available for phone consultations as well.  Phone consultations are really a great way to receive an individual shopping experience because fit specialists can speak one-on-one with you to help match up your measurements and personal style preferences with the perfect pair of jeans for you.  Please do not hesitate to call at 877-348-8783! 

I look forward to hearing for you!

Julie

Designer Jeans Get Eco Friendly - Pine IV's New Partenership

Many fashion trends that start in Hollywood fizzle so quickly that they are never missed.  Going green is one Hollywood trend that I certainly hope has staying power long into the future. 

One of the latest brands to 'go green' is Pine IV.  Pine IV is one denim company that certainly takes pride in its eco-friendly efforts. Pine IV’s line of denim is made from the finest materials from Japan making them so comfortable you could almost sleep in them.  The company also strives to be environmentally friendly. 

In a recent press release, published on June 24, 2007, the company announced its partnership with AmericanForests.org “to implement a tree planting program in which a single tree will be planted for each of its Pine IV jeans sold in the US.” AmericanForests.org is the oldest and most respected non-profit organization that is dedicated to the funding and oversight of tree planting organization throughout the world.

Simply Blue Apparel, Inc., the parent company of Pine IV, “will donate $1 per Pine IV jean sold at retail in the US, the amount necessary to fund the planting of one tree. SBA has inaugurated its program with a donation to retroactively plant trees for all Pine IV jeans sold in 2007.”

Click here to check out a picture of Jennifer Garner in a pair of eco-friendly Pine IV jeans. 

Little in the Middle at Shecky's Girls Night Out

The entire Little in the Middle crew was recently spotted at the Shecky’s Girls Night Out shopping event in Boston, MA.  Shecky’s Girls Night Out is “the nation’s most INDULGENT shopping event!”  For five hours, you and your girlfriends can be treated to cocktails while shopping for the latest fashions, beauty supplies and accessories all from up and coming designer. 

A typical girls’ night out usually consist of a casual dinner, a round of drinks and maybe some clubbing or a movie. But when a large group of fashionistas get together, a girls’ night out can be taken to a whole new level. At a Shecky’s Girls Night Out, trendsetters partake in a massive sample sale where designer offer special discounts on all their good.  Discounts, drinks and new designers – could there be any better way to shop. 

A Little Something for Designer Jean Lovers!

 
Ever wonder how your designer jeans get their fantastic detailing and fading on them?  Have you ever been curious to learn how to give your favorite pair of jeans a more worn in look?  If these questions have ever crossed your mind then you should check out The Denim Design Lab's Encyclopedia.  This perfect coffee table book is ideal for all you denim enthusiasts out there.  It contains a tremendous amount of useful information including great historical background and simple step-by-step guides to design your own designer jeans.  The detailed instructions allow you to customize your jeans to perfectly match your personality.  Even if you are not crafty at all, this book will provide you with a wealth of knowledge about how jeans are made from start to finish.  

True Jeans is Featured in Upscale Living Magazine

Upscale Living recently included True Jeans in a feature article in their Summer 2007 issue.  The article highlights how  "True Jeans bring the dressing room to your computer room."  With a wide array of designer jeans to choose from, True Jeans is sure to help you find your 'true fit."

Article Preview:

"We have sliced bread. We have gone to the moon. And yet we can't find a pair of jeans that fits right. Until now. Thanks to True Jeans (a new offering from the True Apparel Company of Woburn, Mass.), not only can every man, woman and fashion-conscious child find the perfect pair of jeans, they can do it in the privacy and comfort of their own home.

According to a survey in The Wall Street Journal, more than 70 percent of those who wear clothes had trouble finding jeans that fit in conventional stores. Now, with the new technology being offered by True Jeans, more people can get more satisfaction in less time than ever."

Lucky Brand Hits the Road

Lucky Brand Jeans has hit the road this summer with their Denim Highway rock-n-roll tour.  A group of Lucky Branders are traveling across the country in '1949 Flexible Bus' that has been updated into a vintage-inspired high-tech lounge.  All of the bus’s restoration was completed at Galpin Auto Sports, which is best known for working on MTV’s “Pimp My Ride.”  The pimped out bus is making stops at a variety of music festivals, including Lollapalooza, Bang, and Austin City Limits.  Besides music festivals, the tour also hits other hot events like the Boston Harbor Fest and the Phoenix Grand Prix.

This ambitious marketing effort kicked off in mid June and runs fro six monthst.  Lucky Brand is breaking away from the traditional media efforts of print ads used by most of its competitors in favor of a much more grass roots feel. You should check out DenimHighway.com to see if the bus is heading to your hometown.

In my opinion, this experimental marketing campaign fits perfectly with Lucky Brand’s laid back, non-conventional image.  What do you think of Lucky Brand’s marketing idea?

 

What is Your Denim Personality?

Since it is Friday, I figured I should share a little fun with you.  I came across this denim identity quiz at Glam.com.  Take a break from your work and give it a try. 

According to the quiz, I am a Chip and Pepper - No need for anyone to take a chill pill when they’re around you. Your casual, laid-back, and happy-go-lucky personality is soothing, comfortable, and approachable, just like a pair of too-cute and relaxed Chip and Pepper jeans.

Diesel "Liquid Space" Holographic Fashion Show

Diesel’s latest fashion show was anything but ordinary.  The show, which was held in Florence on July 21, 2007, combined all aspects of visual art, with the models walking the runway accompanied by holographic sea creatures.  The sea creatures were in mid-air and seemed to be interacting with the models in an underwater runway.  This was the first fashion show that ever had real models showing with holographic models. 

For a review of the show, check out Groove Effect.  According to Sean, who attended the show, "the Liquid Space show used holographic projectors and live models simultaneously, blended them together seamlessly with a great soundtrack, and ultimately produced one of the best multimedia events I've seen in some time… the visuals were so well done and integrated into the show so seamlessly that they were the real stars of the event."

Wide Legs - The Perfect Trend for Every Figure

I cannot tell you how thrilled I am to share the newest trend hitting the denim world with you.  Let’s face it, not many of us were able to pull of the skinny trend and look good doing it.  With that said, it is so refreshing to see that wide legs have made a comeback and they have never looked better.

The wide leg is not a shape to be feared.  There’s hardly a jean that’s more figure-flattering for all kinds of body types.  This style of jeans can be super flattering on almost any body type.  Perhaps that is why all of Hollywood, including Jessica Alba, Sandra Bullock, and Brooke Shields has been seen wearing the butt flattering, flow legged styles.  

You may be thinking that this wide leg style will simply make you appear larger than you are. However, the wide leg style creates works to create a nice straight leg line and thus creates the illusion of longer legs and a taller frame.  

So what is the trick to making any figure look sophisticated without looking slouchy while wearing wide legs?  Read on to find out:

Curvy Figures:  Curvy girls can look ultra sexy by pairing wide legs with a tailored, form-fitting top.  You still want to look like you have a waist, so stay away from baggy tops that do not create a defined waistline.  A form fitting blouse and a great pair of wide legs will surely create a polished look.  Try Hudson’s Deluxe Wide Leg in Pure.  It has the perfect amount of stretch to hug all you curves while maintaining its shape perfectly.

Girls with Fuller Thighs:  A wider leg is a great way to help camouflage a fuller thigh area.  I suggest Goldsign’s Orchid Wide Leg Trouser in Ruckus to immediately slim out your bottom half.  The Orchid is perfect for those looking to disguise heavier thighs because this style falls in a straight line from the hip to the hem line.  

Skinny Figures:  Anyone with a straighter, skinny figure can pair their wide legs with a flowing top with a little more volume.  A-line blouse or slightly structured tunics work great to create a slight bohemian look.  J&Company’s Hollywood Trouser has a slightly more form fitting leg that will not overwhelm a slender figure but will still create an elongated leg line. 

Short Girls:  Shorter women should not shy away from the wide leg trend.  Even if they are several inches too long, do not worry.  Wide legs generally have a hemline that is very easy to be taken up without ruining the overall look of the jeans.  To get the most flattering silhouette from these jeans, I suggest pairing them with platforms or wedges to add additional height and tailoring them so they are just skimming the floor.  Check out Antik Denim’s Stella Wide Leg is made of ultra lightweight denim and has subtle western details that you will simply love.  

Tall Girls:   Those of you out there who are blessed with longer legs can also look terrific in this style.  Since you already have an elongated leg line, you don’t need the additional height that high heels provide.  Pair these with flats to look ultra chic and modern.  GoldSign’s Orchid in Taboo (with its 35” inseam) is perfect paired with a colorful pair of ballet flats for a classic look or with gladiator sandal for a more bohemian feel.

This wide leg trend is simply jeanius!  Try them out for yourself and see just how great they really are!

Fashion for the Blind

 

Shopping online can be a difficult task but just imagine trying to shop for clothing online without being able to see.  Rochester Institute of Technology students, Jaimen Brill and Asmah Abushagur, recognized the need for a site to help give the blind more freedom and independence while shopping and created White Cane Label. The idea for launching a site that addresses the shopping needs of the blind started off as a school project and could possibly be the next big thing in internet shopping. 

White Cane Label's site will be driven by sound and not by images and is expected to launch sometime this fall.  Customers will be asked a series of questions to help identify their personal style and put together a list of clothing recommendations, each with a detailed description that will be made accessible through special keyboards and voice content.

All clothing offered for the site will have Braille labels for size, style, washing instructions and suggestions for mixing and matching pieces.

To read more about White Cane Label, check out their Press Release and read about them in Democrat and Chronicle or All Headlines News.

 

Chip and Pepper Team Up with JC Penny

Interview with CEO and Founder of WESC - Part 2

Nylon Magazine recently interviewed Gregor Hagelin, founder and CEO of WESC.  I recently found this interview and though it was a great follow up to the WESC post from a few weeks ago.  In this interview, Gregor goes into detail about his background as a avid skateboarder back in the '80s.  It was his love of skateboarding that inspired him to initially create a clothing line for that culture. 

 The clothing line has since evolved to include all elements of street fashion.  Street fashion, according to Gregor, is "being developed all the time. The aesthetic of it is to somehow find the Nordic quality and we made an agreement not to follow the same colors/trends for that year. We said from the beginning that we would never be that company that goes to a garment trade show to buy what all the big dogs are buying. Instead, we try to be leaders instead of followers. When we bring stuff to the table nowadays, people are ready for it." 

To check out the full Nylon Magazine interview click here. 

Lucky Magazine's Denim Guide

For a great colored denim option, check out WESC’s Medium 5 Pocket jean.  The super bright Porcelain Blue wash of these jeans will certainly cheer you up all year long.  Lucky suggests balancing “out the wild factor by keeping everything you pair them with simple and streamlined.”  

Old-school washes and relaxed fits are another trend to watch out for this season.  According to Lucky, “these jeans are at their most timeless: versatile, straight-legged, and incredibly comfortable too.”  Wrangler 47’s Madison jean is a great option for those looking for the relaxed, laid-back fit with vintage detailing.  

 

Interview with Daniella Clarke, creator of Frankie B. Denim

Fashion News Online briefly interviewed Daniella Clarke, creator of Frankie B. denim.   The interview took place at the Frankie B. runway show from the LA Mercedes-Benz Fashion Week Spring collections 2007.

Daniella, who is married to rock guitarist Gilby Clarke, created this line of denim because every time she went to go try on jeans there was nothing that fit they way she wanted it to.  The line is named after Clarke’s twelve-year-old daughter, Frankie B.

Daniella Clarke started cutting the waistbands off of her jeans when she was still a teenager. The Frankie B. jean collection is a sexy, casual blend that evokes the essence of the sexy, contemporary woman without sacrificing the emphasis on the body that Frankie B. is renowned for.  

This particular Spring line was inspired and influenced by music.  Music, especially rock and roll, has given Clarke the freedom to go wild in her designs.  What do you think of Frankie B.’s feminine rock and roll styles?   

Hudson Jeans' Fall Winter 2007 Lookbook

Hudson jeans have been one of my favorite brands for quite some time now.  Their incredible fit, unique washes and super-soft fabrics have made my Hudson’s one of my most beloved pairs of jeans.  

Hudson recently made news during their photo shoot for the Fall Winter 2007 lookbook.  “Pushing the envelope of artistic expression and creative thought, Hudson shot their Fall Winter 2007 Lookbook photo shoot live during 944 Magazine’s one year anniversary party at the Stoli Hotel in Hollywood, California.”

Hudson could not have picked more fitting celebration to shoot at. The magazine, which focuses on fashion, lifestyle and culture, embodies everything the brand represents.  Check out the video and let me know what you think of Hudson’s photo shoot ideas.

William Rast UK Launch Party

 

Justin Timberlake may be busy ‘bringing sexy back’ but he had enough time to squeeze in an appearance at the UK launch party for his clothing line, William Rast.  Timberlake made the time to promote his clothing line while in London for the UK leg of his concert tour.

will.i.am Parteners with Antik Denim

Yet another celebrity is introducing a clothing line.  will.i.am, rapper and music producer who is best known as the front man for The Black Eyed Peas, has teamed up with the fashion house Blue Holdings Inc. to create his own denim fashion line.  The line, which will be called i am Antik, is an extension of Blue Holdings’ Antik Denim Collection.  

will.i.am, whose real name is William James Adams Jr, was a student at the Fashion Institute of Design in Los Angeles prior to joining The Black Eyed Peas.  will.i.am’s background in fashion design certainly sets him apart from other celebrities –turned designers out there.  Blue Holdings CEO Paul Guez says he approached will.i.am because, unlike most celebrities who want their own clothing lines, will.i.am is an actual designer with the knowledge, tools and love of fashion

In this YouTube clip, will.i.am discusses his dream to launch and market clothing in a manner that combines music and fashion. "I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album," he says.

i am Antik is scheduled to debut in August in specialty stores.  

Interview with CEO and Founder of WESC

 

 

While doing a little bit of searching on YouTube, I came across this pretty interesting interview with AJ Jackson of Label Networks that I thought was worth sharing.  During the interview Jackson speaks with Gregor, the CEO and founder of WESC, who is asked about the brand, its marketing strategy and the brand’s products.

WESC is Swedish based street fashion brand for ‘life after skate.’  The company was founded in January 2000 and quickly gained a cult following with its unique line of street or ‘life after skate’ styles.  This street fashion company has a strong background in skateboarding and this deeply rooted background has enabled the brand to grown and gain a terrific reputation.  It has been over two years since the company began doing business in the United States and they are now selling more women's clothing than men's. 

During the interview, Gregor takes a bit of time to discuss the major changes that have occurred within the skate clothing industry.  Several years ago, skateboard stores where the only places that products like those made by WESC could be found.  These skateboard stores were slowly replaced by street wear stores which in turn where replaced by active wear boutiques as the demand for quality active wear clothing grew.  WESC fits into the gap perfectly over the years.  The company has thrived on the notion that clothes are what you wear while you do stuff.

WeActivists express the further idea that WESC apparel is the clothing worn by people who do interesting things.  WEactivists are creative people who endorse the brand and the lifestyle that the brand represents.  They are artists, photographers, skateboarders, actors, film makers that are extremely good at what they do.  WESC strives to make the best possible product for each and every WeActivist so that their clothing can reflect the way they want to live their lives. 

The brand name speaks for itself.  WESC creates quality and feel of the highest caliber making it perfect for casual or formal settings.  Check out some of the styles of WESC jeans that True Jeans is offering and see for yourself how WESC truly does make jeans for people to wear ‘while they do stuff.’

Celebrity Fashion Lines

A recent post on Ethnic Denim got me thinking about the sudden surge of celebrity endorsed clothing lines that have recently hit the market.  The post announced the launch of Victoria Beckham’s newest project, a denim collection called DVB.  

You may recall that Beckham had recent success working with Rock and Republic but has now branched out to her very own collection.  The line of DVB jeans sells for about $250.00 and each pair features star stitching on the back pockets.  Victoria is hoping to promote the new line, which launched on June 18th, by including blog posts and videos of herself on the brand’s website.  

Sarah Jessica Parker is the latest victim of the celebrity fashion line craze.  Her new line, Bitten, just launched at Steve and Barry’s this month.  Bitten claims to offer affordable fashion to all women.  According to Ethnic Denim, “the line is a low price ($20.00 or less), high fashion collection with sizes from 2-22.”  

There is no doubt that some of our favorite celebrities have great style and excellent taste in fashion but do they all really need their own clothing lines too?  Which celebrity do you think will be the next to launch a clothing line?  

Men's Summer Denim Trends

 

 

With summer just around the corner, it is just as important for all of you guys out there to look good while keeping cool in the summer heat.  A recent post on Nothin’ But Fashion notes that men don’t “care about ‘skinny jeans’ and tube tops,” but instead are interested in reading about fashion that pertains to them.  

For summer, one of the biggest trends to hit the men’s denim world is lightweight denim.  The ultra lightweight fabrics not only look and feel amazing but also help to keep you cool as the temperatures begin to sore.  Blue Cult’s relaxed lightweight jean, which comes in two washes, is a terrific relaxed bootleg jean for the guy looking for both style and comfort.  The Manic wash's blue-grey tint will certainly set you apart from the rest of the crowd, while the Crystal wash offers a more traditional denim blue tone.

All you active men out there know that it is often difficult to find jeans that fit with your active lifestyles.  One of True Jeans’ newest brands, WESC, is perfect for just that.  With its roots in the skateboard and snowboard culture, WESC’s designs denim that sets its own rules and follows its own trends.  WESC’s Lower jean in either Rinse or Graze will be perfect for the guy looking for a snugger fit and straight leg.  

Finally, for all you fashion forward guys out there, you need to check out Justin Timberlake’s line, William Rast.  The William's great back pocket design and dark Resin wash is the perfect combination of funky detailing and classic styling.  

Don’t wait until the thermometer hits the triple digits to look good and stay cool this summer!  

Premium Denim at Premium Prices

Practicality may have once ruled over price in the denim market but that is certainly no longer the case.  With denim prices now soaring well into the triple digits, I am sure consumers are starting to wonder just what exactly they are paying for. 

An October 2005 San Diego Union Tribune article, entitled "Denim Has Legs,"  takes a closer look at the explosion of higher priced premium-jeans.  The article acknowledges that within the past five years the denim market has gone through some serious changes.  It has been "transformed, with so-called premium - which provides a superior fit and styling- becoming one of the hottest segments of the apparel industry. 

 

 

What exactly factors into these higher priced denim jeans?  To begin with, premium denim lines are almost always created exclusively from Japanese or Italian denim.  More time is taken in fit factor considerations when it comes to premium denim, many brands cater to different body styles or are constructed in a way to attract a certain shape of customer.  Even though denim is important, many of the premium brands are entirely manufactured in the United States, raising the total cost of manufacturing and thus this cost carries over to customers. Finally, and lets be real here, the ‘celebrity factor' cannot be overlooked.  Names like Jessica Simpson and even Justin Timberlake are synonymous with the most popular denim brands there are.  Elise Carter, a blogger at StyleDash mentions this in a blog post earlier this year.

So why do I think doling out money on a great pair of fitting jeans is a good idea?  I truly believe that a great pair of jeans makes for a smart investment because you can virtually wear them everywhere.  With many styles, washes and cuts to choose from, there is a pair of jeans for almost every occasion.  Whether it's to the office, out with friends or on a hot date, you simply cannot go wrong with a terrific fitting pair of denim jeans!

What do you think?  Is premium denim a wise investment?

 

 

The Perfect Jeans for Active Lifestyles

With the hectic daily lives we all lead, it is no wonder I constantly find myself reaching for my favorite pair of jeans to keep me comfortable throughout my busy days.  Fashion trends my come and go but I am faithful to my jeans because they are just so darn comfortable. Women and men today are more active than they have ever been and they need jeans that fir into their busy lifestyles. 

With the wide variety of cuts, fabrics and washes available in the denim market, it has never been easier to dress for an active lifestyle.  A lightweight jean with a little bit of stretch and a mid-rise, like Red Engine's Midrise Bootcut, provides you with the perfect amount of comfort without compromising any style.  Kasil's Tribeca trouser is another terrific option for women like me who are constantly on the go.  The trouser cut of these jeans make them perfect for the boardroom and the unique wash can easily be dressed up for meeting your friends for cocktails.  Active men also have plenty of denim options to keep them comfortable while still looking great.  Chip and Pepper uses ultra soft denim and features unique washes. Check out the Big Pickle, which is roomier in the thigh more additional comfort, for that perfectly relaxed fit. 

What do you think?  What types of styles, cuts, and fabrics accommodate your active lifestyle?

Vanity Sizing - Alive and Well

Have you ever heard the rumor that Marilyn Monroe was a size 12?  Well, it’s no rumor.  Back in the 1950’s Marilyn was actually a size 12.  By today’s standards, Marilyn would be a size 6.  Why does this large discrepancy between sizes exist?  Two words – vanity sizing: the apparel industry’s dirty little secret.

Vanity sizing, or “size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming larger over time”.  Vanity sizing is certainly alive and well, and many American apparel companies use this sizing technique to seduce their customers into purchasing jeans that appeal to the “small body” aspirational archetype that society embraces .  Vanity sizing occurs when clothing companies cut their products larger while labeling them with small size tags.   In this way clothing companies are persuading women everywhere into believing that they haven’t gained pounds or inches in years.  A 2006 Good Morning America segment, found here on YouTube, highlights how three separate women fell victim to vanity sizing.

Why does vanity sizing seem to be less prevalent among men’s clothing?  Although vanity sizing certainly occurs in men’s clothing, it is definitely not as dramatic as the sizing discrepancies we see in women’s clothing.  Men’s clothing sizes have been standardized since the government, needing to outfit Civil War soldiers rapidly, found consistencies among men's measurements and labeled them with sizes that corresponded.  Those sizes, based on exact measurements, are still in use today by men’s clothing manufacturers.  That is why it is much easier for men to buy clothing off the rack without always needing to try things on.  

Women’s clothing on the other hand has not been standardized in almost fifty years.  The last time there was any standardization of women's sizes was in the 1940’s when the U.S. Department of Agriculture did a large-scale study of women's measurements, urged on by the mail-order clothing industry. This standardization was extremely short lived, many garment manufacturers instead developed their own sizing scales using measurements that suited them.  Today, it is becoming more and more common for manufacturers to create various sizing scales, even within their own brand.  Few companies are motivated to conform to a sizing standard because vanity sizing is a source of competitive advantage whereby companies can cater their sizing scales to flatter those who they view to be their “core customers” and influence more frequent purchases.

The vanity-sizing phenomenon has now begun to make its way overseas.  A recent Times article, “Revealed: The Jeans that Tell a Sizeable Lie,” exposes several brands, including H&M, Gap, and French Connection, who have begun practicing vanity sizing.  According to Time’s findings, French Connection seems to be the most embellished brand, with some of their pants being up to six inches larger than what was actually stated on the tags.

Because there is just no standardization in sizes, True Jeans takes the time to collect data and sizing information on every jean we carry.  Thus helping you to determine which size your unique measurements match up with for each style of denim we carry.

Our reviews thus far have been great, and everyone at True Jeans wants to continue to offer premium and niche denim brands to suit every need.  So I guess the question is now, does vanity sizing really change how you purchase clothes?  Or is it just a trend you think will eventually work itself out?  Should apparel companies standardize their sizing scales or continue to diverge? 

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